Explainer videos are  the most effective means for a brand to communicate complex ideas using a simple and clear format. Explainer videos can be used for anything from demonstrating a product to helping team members through the onboarding process. 

Here we will learn what is an animated explainer video, the uses, and ways your company can use them effectively and strategically.

Understanding Explainer Videos & Their Growing Importance

Explainer videos are small animated videos that are created for the purpose of introducing, explaining, or simplifying products, services, and ideas. They combine motion, visuals, and structured messaging to communicate information to audiences more quickly than would be possible from lengthy reading or complex diagrams.

Types Of Animated Explainer Videos

There are various styles of animated explainer videos that cater to a variety of industries, tones and objectives. If you choose the appropriate style you won’t just have your audience hear your message; they will also understand your message.

Below are the most requested styles:

2D Animation

2D Animation explainer videos are one of the most common styles in use today due to their visual appeal, affordability and ability to easily be tailored to meet the specific needs of the business.

• Versatile: Can be used in virtually every type of industry including SaaS, Education, Finance and Healthcare.
• Interesting characters: Companies can create unique animated characters that illustrate a story, feature how a product has evolved or demonstrate how a product may be utilized.
• Fastest production time: Production timelines for 2D Animated explainer videos will be much shorter than for 3D Animated or Live Action Animated videos.

Whiteboard Animation

The technique imitates the process by which someone draws on a whiteboard in real time. It is simple, clean in design, and extremely effective for conveying complex ideas and thoughts clearly to educational audiences.

• Training and Instruction: Ideal when combined into video till training and instructional or E-learning products combined into educational use.
• Narrative Driven: The myriad of hand-drawn drawings throughout the product keeps the viewer engaged until completion.
• Retention: Retention rates are improved significantly with whiteboard animations, according to studies.

Motion Graphics

Motion graphics use animated text, dynamic shapes, and icons in addition to transitions for explainer animation. An example of this would be when using a character from a motion graphics animation in place of an explanation within your video.

• Corporate-Friendly: Motion Graphics are typically used by FinTech/B2B Companies, IT and Enterprise brands.
• Clarity Focused: Motion Graphics help better illustrate product dashboards, data points, product features, processes and workflows.
• Clean Aesthetic: The visuals within Motion Graphics have a minimalistic, modern design that is consistent with your brand’s identity.

3D Animation

Using 3D animation as explainer videos gives depth, realism, and high production values.

• Visualize in detail: Best used in many industries including manufacturing, architecture, medical devices, and engineering.
• Offer an immersive experience: Great for product launches, tours, and simulations of highly realistic environments.
• Premium look: Add a premium look and feel to your brand, giving you an advantage over your competition.

Advantages Animated Explainer Videos

Animated explainer videos offer a lot more than just looking aesthetically good; they can have a measurable business impact. Here are some reasons that why brands choose to create animated explainer videos:

• Simplification: Using animation will help simplify complex concepts in an easy way.
• Improved retention: People are statistically much likely to remember visual content than any other forms of media; they tend to remember visual content much better than text.
• Increasing conversions: The sign-up and purchase rates for landing pages that have animated videos will be significantly higher than for those that do not.
• Increased brand recall: The animated videos are often fun and created around a story that stays in the viewer’s mind long after they view them.
• Multi-platform potential: Animated explainer videos can be used on ads, websites, social media, email campaigns etc all.
• Economical: By eliminating the need for filming, hiring actors and travelling to locations associated with live action animations, creating an animated explainer video is cost-effective.
• Broad appeal: People of all ages, industries and markets relate to animated explainer video services in different ways.

Using Animated Explainer Videos to Explain Difficult Topics

Animated video explainers can help you with your product or service’s multiple steps, technical components, and larger workflows. They serve as a bridge for understanding how to take action on your product.

• Break information down: Animation provides the opportunity to demonstrate your process instead of telling someone how to do something.
• Utilizing metaphors and analogies: Animation allows you to create visual metaphors to help people understand a more abstract or complex concept using animation explainers.
• Animated text and motion graphics: Using animated text and motion graphics to highlight your most important messages and keep them organized.
• Storytelling: Using a storyline that leads the viewer through each point in a set order helps them understand what you are trying to say.

Examples of companies that utilize animated explanation videos frequently include Slack, Dropbox, Grammarly, and Zendesk. These companies can demonstrate how their products work within seconds of starting the video.

Explainer Video Services Your Business Can Use

Depending on your business and marketing goals, you may need any combination of the following types of explainer videos:

• 2D Animated Explainer Videos
• Whiteboard Explainer Videos
• 3D Animated Explainer Videos
• Motion Graphics Explainer Videos
• Product Demo Videos
• Training/Onboarding Videos
• Marketing Videos
• Brand Storytelling Videos
• Application/Software Explainers
• Sales Pitch Videos

If you are in the technology, real estate, health care, education and e-commerce industries, there is an explainer video type available to meet your needs.

Explainer Video Production Process

The production of an animated explainer video consists of a specific and sequential approach, to ensure that everything is understood and effectively communicated, and that the end product is a high-quality animation.

1. Research and Analysis: The production company will thoroughly familiarize themselves with your brand, its competition, your product, its users, and your messages and goals.
2. Script Writing: This is one of the main portions of any explainer video. An effective script will create a clear, focused, and compelling message that is designed to convert viewers into customers.
3. Storyboard Development: Storyboards are developed as part of the production of the best animated explainer videos. They are a visual representation of how the scenes of your video will transition from one scene to the next.
4. Voiceover Selection: The production company will help you choose a suitable voiceover talent that represents your brand’s ideals, values, and style.
5. Animation Phase: It is the phase where the creation of characters, icons, transitions, typography, and other visual elements takes place.
6. Music and Sound Design: A well-composed music score can add emotion, personality, and clarity to your animated video.
7. Delivery: Delivery of a complete, quality animated explainer video to a variety of online distribution sites, with full design and editing standards for all video types.

Selecting a Professional Explainer Video Production Company

There is a wide variety in levels of quality produced by Explain Video production companies. Here are some things to watch out for during your search.

• Good portfolio: Look for variety, styles and quality of work.
• Well-defined process: A well-defined process of production provides a smoother path to getting your final video.
• Creative collaboration: The writer, designer, animator and illustrator must all work closely together.
• Industry knowledge: Particularly critical for the finance, SaaS (Software as a Service), medical, and technical industries.
• Affordable pricing: Pricing packages vary according to length, animation style and complexity of video.
• Post-production assistance: You should be able to have revisions done, change the size of the file for use on different platforms (e.g. YouTube, Facebook) and create multiple formats.

Conclusion

Now that you know what is an animated explainer video lets know where to get proper service.

Animated videos are nowadays a very important communication channel. It is necessary for all those brands who wants to simplify their complex communications to communicate their value to their target audience or customers.

Whether utilized on YouTube, on a brand website, or on a marketing campaign, animated explainer videos allow brands to engage audiences quicker and in a more persuasive manner.  With proper strategy and creative execution, they not only explain but also drive decisions.

If you are intending to make animated explainer videos that can generate fruitful outcomes, it’s always beneficial to collaborate with animated explainer video company. Feel free to contact us now and let Amigoz Productions bring your idea to life!

FAQ

What is the duration ideally for explainer videos? 

Generally, the duration of your explainer video should not exceed 60-90 seconds to maintain audience interest while delivering critical information with clarity. 

How much to expect to spend on animated explainer video production? 

There is a wide range in the price of producing an animated explainer video based on factors such as style (2D or 3D), character animation versus graphics, the complexity of the script, and delivery timeframes. Many video animation companies offer tiered pricing plans. 

What type of animation is best for business video production? 

When creating corporate brand promotional videos, you might consider using motion graphics. If you are telling a story, you may want to use 2D animation. If you are creating technical visualizations, you will likely want to use 3D animation for maximum clarity.